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Frequently Asked Questions

1What is an SEO company?

An SEO company provides services relating to searching engine optimization for businesses. This helps them increase online visibility. SEO is a series of processes that make your website look more attractive to major search engines. Generally, it involves making changes to the content and design functionality. When your site is more optimized for search engines, it is much more likely to be ranked higher on the SERPs (search engine results pages). With time, you may even see first-page results for various phrases and keywords. Of course, you need to choose those which are relevant to the products and services your company offers.

The company you choose has professionals with years of specialized experience and can help you rank better on search engines. These experts tend to focus on organic traffic, but use many methods to ensure that you get noticed by search engines and, therefore, by potential customers.

Services can range, but when you choose a full-service company, you are going to get a website audit, and someone is going to work with you to develop a customized strategy to meet your needs. Then, the right tactics can be implemented to help you attain your goals.

2What is digital marketing?

Digital marketing is also called internet advertising and online marketing. All three versions are the same, and the terms are used interchangeably. Regardless of the terminology you choose, it means marketing your company through online means, and it’s essential to do. Keep in mind that people use the internet more now than ever before and in new ways (smart devices). People now research and buy most of their things online.

Therefore, digital marketing is any asset or effort used or made for your online marketing needs. These can include pay-per-click, blogging, email marketing, and social media marketing. The goal here is to connect with potential customers and influence their buying decision. However, you have to do it subtly and creatively. In a sense, it is like other forms of marketing, but you do it all online instead of in print.

It usually uses a variety of assets. These include your logo, website, images, video content, social media pages, reviews, online tools (calculators, SaaS, etc.), and written material (eBooks, blogs, testimonials, etc.)

3What is reputation management?

Reputation management means that you hire someone to make sure that you look good to potential customers. The goal here is to influence how people think of your brand and image. Your character is who you are. You can’t and don’t change it because you like yourself. However, your reputation is what other people think of you. In the technologically advanced world, AI systems are used to portray you in a particular way.

Sometimes, it is referred to as brand perception, but that is only half the battle. Regardless, your goal is to shape how the public sees you or perceives you (your business). Of course, just like in the real world, you have little control over your reputation, and people can say just about anything.

The good news here is that it’s possible to find out what they’re saying and try to fix any issues. People who have had a bad experience may just want a sincere apology. Though you can do this yourself, it takes a lot of work and a lot of research. It’s often best to outsource it to a qualified SEO expert because they know the right channels in which to search, and they understand the process.

4How does SEO work?

To understand how SEO works, you need to know how search engines work. Their aim is to give users the best service and experience possible. To do that, they need to deliver appropriate, high-quality results on the pages that are relevant to what the researcher needs.

Search engines do this by crawling (scanning) various websites to understand what yours is all about. That way, they can deliver the most pertinent results to people who search for particular keywords or topics.

The search engine also scans your site to make sure it’s easy to read and navigate. Websites that are more user-friendly get ranked higher. For example, you write an article on building a treehouse. You have to put that content in front of people who also want to create one, so you optimize that blog and use keywords. If you add “build a treehouse” a few times in your article, it’s going to pop up when a searcher types in the same phrase.

Also, you can optimize your website to be searchable for phrases or keywords that are important to your industry or business. Sprinkling those keywords on the homepage and throughout the webpages ensures that when people search those words, you are found first.

5What are the benefits of local SEO?

Local SEO allows your physical store to be found when people search for specific businesses. It’s quite similar to regular SEO because it uses various strategies and actions to improve visibility on search engines. However, it focuses more on people close to you and puts your information first.

SEO is designed to improve your sales by making you more visible. You have to attract the right audience while also playing the game of search engines and using appropriate keywords. With local SEO, this often means include a zip code, city name, or state. Also, you need to accrue reviews and build links.

To do this, you need to be one of the three-pack on the SERPs pages. Type in your industry and location. For example, if you’re an electrician with a company in Pakistan, you might type “electrician Pakistan.” If you aren’t listed in those top three company listings, then you aren’t optimized for local SEO. This can be fixed with the right SEO company behind you.

6Can I promote an e-commerce store via SEO?

Of course, you can! Search engine optimization can be utilized to help with all aspects of your website, including product pages and carts. Make sure you are utilizing the right keywords for your products. For example, if you sell golf carts, you may find your information drowned in the sea of SERPs if you use that as the keyword. Consider the brand names and other pertinent words people might use to find a particular golf cart.

The flipside here is that you can’t use that keyword again. It just means Google is going to rank both of those product pages using the same keyword. Ultimately, you lose your credibility for each page because you cannibalized the words. Instead, make sure that you use separate keywords (or key phrases) for every product. That way, each one is crawled by search engines, and each one is ranked separately.

Read the details on our E-Commerce SEO service.

7How long does SEO take?

This is the most common question asked, as business owners want things done yesterday. You aren’t going to notice much of a change when you first start working with your SEO company. Within three to six months, you could see a shift. However, it also depends on the industry in which you work and how competitive those keywords are. With more competition, it could take a year or more to start seeing results. Still, you mustn’t give up. Think of SEO as an investment, stick with it, and you are sure to get where you want to be.