Digital Marketing MasterClass
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WHAT WILL YOU LEARN?
Digital Marketing Training – Course Outline
Course Location: Karachi, Pakistan
Duration: 3 Months
- What is digital marketing, and how does it work?
- The importance of digital marketing for businesses and organizations
- Key terms and concepts in digital marketing, such as channels, tactics, and metrics
- Different types of online marketing (e.g., search, social media, email)
- Developing a marketing plan and setting marketing goals
- Identifying target audiences and customer segmentation
- Conducting market research and analysis
- Defining the value proposition and messaging
- Search engine marketing (SEM) and search engine optimization (SEO)
- Social media marketing and advertising
- Email marketing and automation
- Display advertising and retargeting
- Affiliate marketing and referral programs
- Developing a content marketing strategy and plan
- Creating high-quality, relevant, and valuable content
- Distributing and promoting content through various channels
- Measuring and analyzing the performance of content marketing efforts
- Techniques for generating leads, such as forms, landing pages, and calls-to-action
- Best practices for converting leads into customers
- A/B testing and optimization of conversion elements
- Lead nurturing and drip campaigns
- Setting up and using web analytics tools such as Google Analytics
- Measuring and analyzing the performance of different digital marketing channels and campaigns
- Using A/B testing to optimize campaigns and improve performance
- Attribution modeling and understanding the customer journey
- Influencer marketing and partnerships
- Video marketing and advertising
- Mobile marketing and advertising
- Personalization and targeting
- Staying informed about changes and trends in the digital marketing industry
- Adapting to new technologies and platforms
- Continuing education and professional development in digital marketing.
From Newbie to Expert: The Digital Marketing Course That Takes You All the Way
Rankerz SEO is a leading digital marketing training institute in Karachi, Pakistan that was founded in 2015. We have trained over 500 students and helped over 500+ businesses with their digital marketing needs.
Our comprehensive digital marketing courses are designed and frequently updated by industry experts to align with the latest trends, techniques, and Google algorithm updates. We focus on providing hands-on practical training to ensure our students can immediately apply what they learn.
Types of Digital Marketing Training Offered
At Rankerz SEO, we offer comprehensive training programs in all key areas of digital marketing tailored to different experience levels:
A. Search Engine Optimization (SEO) Training
Our SEO course is designed for beginners as well as professionals looking to stay updated on the latest best practices. The curriculum covers keyword research, on-page optimization, technical SEO, link building, and more.
B. Pay-Per-Click (PPC) Advertising Training
The PPC training program equips students with skills to manage paid search campaigns across Google Ads, Microsoft Ads, and more. From campaign setup to optimization, all key concepts are covered.
C. Social Media Marketing Training
From Facebook to Instagram, Twitter, LinkedIn, and Pinterest, our social media marketing course teaches the latest tactics to grow your brand’s presence and engagement.
D. Content Marketing Training
Students learn end-to-end content strategy, creation, and promotion across platforms. The course focuses both on developing quality content as well as distribution techniques.
E. Email Marketing Training
Through hands-on use of leading email marketing platforms, students will master list segmentation, campaign creation, automation, analytics, and more.
F. Web Analytics Training
Our digital analytics program covers key concepts like KPIs, channel attribution, goal tracking, and using data to guide business strategy. We focus on industry-standard Google Analytics.
Benefits of Taking the Training at Rankerz SEO
Choosing Rankerz SEO for your digital marketing training provides several unique advantages:
- Hands-on practical learning: Our courses focus on real-world projects and simulations to enable students to gain first-hand experience. This ensures you can apply concepts immediately after completion.
- Training from industry experts: Our instructors are active practitioners in their fields with 5-10 years of digital marketing experience at leading companies. This real-world expertise is invaluable.
- Certification upon completion: Students receive globally recognized certifications from Rankerz SEO. These boost employability.
- Job/internship opportunities: Rankerz partners with top digital marketing firms and startups to provide job and internship opportunities for high performers. Our career assistance accelerates growth.
Testimonials from Past Students
Our students have achieved outstanding results after completing our digital marketing training programs. Here are a few examples:
- “The practical SEO training at Rankerz helped me triple my website traffic in just 3 months. I now manage marketing for a funded startup.” – Aisha S.
- “I went from being unemployed to a full-time social media manager at a leading e-commerce company, thanks to the hands-on social media marketing training at Rankerz.” – Ali K.
- “The complete digital marketing program at Rankerz gave me the skills and confidence to start my own agency. My business grew 25% in the first year alone!” – Zara A.
These are just a few examples of how our past students have used their learning to advance their careers and achieve real results in digital marketing.